Why Food Blogging is so Popular?

While many people tend to think that Blogging is dead in 2025, food blogs are becoming popular and actually making a good amount of money. It seems that more and more people are reading food related text content, watching food related videos. This trend is here to stay. In this post, I am trying to take a look at the growing popularity of food blogging.

What is a food blog?

In simple words, a food blog is a blog that mainly covers the topic of food. It can simply talk about recipes that are very popular. Some blogs can simply talk about food instead of focusing too much on recipes, some blogs may focus on just reviews of restaurants or food shops. Some blogs focus on kitchen equipment.

Here, I just like to point out that in this post, I did not make any distinction between a food blogger and a food vlogger.

Show me the Money

I was shocked that on average food bloggers earn the most amount of money in blogging. They are the highest earners. I thought that finance bloggers or gadget bloggers were earning most but I was wrong. There are tons of money but you must not only be hard working but also have some entrepreneurial skills and mindset.

You have to remember that money does not come in one simple way. You can display ads in your blog, sell courses, sell products, or even land a cook book deal etc.

Some Stats about Food Blogging

I found some interesting information in this blog post: 15 Food Blog Statistics and Data

In 2021, 4 out of 5 adults in Generation Z said that they enjoyed watching or interacting with food content across different social media platforms. As for food blogging, this niche was the most popular and most profitable niche last year with the highest median income of $9169 of all major blogging niches. The food blog niche also had the highest percentage of blogs with over 50,000 monthly sessions (42.8%.)

Most people start a food blog out of personal interest. They love to earn money but this is not the primary reason they come here.

Some blogs

I could not find any specific figure about the number of food blogs online but the number can be more than 1 million. I found a report in the Daily Mail about an Australian food blogger earning $1 Million annually.

Here are two links for you to read:

Highest Paid Food Bloggers (2025)

The 50 Best Food Blogs of 2024

There are many food blogs online and the good thing about it is that information provided in the posts does not become stale. For example, recipe posts are evergreen and ever-fresh. For example, this recipe from 2006 is still interesting to me. This is one big advantage of a food blog and if you are a food blogger don’t just delete or discontinue your blog even if you become too busy.

YouTube

Many Food related video channels have become very popular on YouTube. Some Food bloggers or content creators travel to different parts of a country or different countries of the world and showcase the popular regional food items.

You can browse this list: Top 100 Food YouTube Channels

The growing popularity of YouTube has contributed immensely to making food blogging more successful. Video is insanely expensive for an ordinary blogger or vlogger but YouTube lets you host your video absolutely free of cost. Even you can earn money from your viewers. So, it is a win-win for food bloggers and YouTube.

Facebook and TikTok

Facebook is another place where food blogging is becoming very popular. You can simply open a page about Food for free of cost and then post texts, videos, and photos. After all, there are 3 billion monthly users in Facebook. So, if you are serious then you will soon get some followers in Facebook.

TikTok videos about food are also gaining popularity. If your video goes viral on TikTok there is every chance it will some doors for you in the form of sales, sponsorship, etc.

For the young generation, TikTok is sometimes more popular than Google according to this report:

TikTok’s somewhat mysterious algorithm is weirdly good at recommending content that users want to see, and now members of Gen Z have turned to the app as their search engine of choice.

Google is taking note of the trend. At a conference last year, Google senior vice president Prabhakar Raghavan said that “In our studies, something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search.”

Why Food Blogging is not easy?

Becoming successful in Food blogging is not easy because it is a time-consuming work. You see, when it comes to food blogging, as a blogger, you are expected not to just write about the recipes but actually cook the food. It does not end there. You are also expected to take some splashy photos and if possible take videos too. Compared to any other type of blogging, this really is time-consuming.

Relying solely on Google is not a smart idea because these days, Google changes its algorithms too often and that may cause massive traffic loss for your blog suddenly. Yes, it happens a lot.

The Future Prospect

The future looks to be even better. With more and more people becoming busy cooking regularly, they are turning to food blogs for ideas and even time passing. Food is something we always enjoy and the more money we have, we love to spend on food items be it cheap street food or exotic food items in fancy restaurants.

 

Final Words

Food blogging is going to be more popular in the coming years. It has a huge amount of readers or followers online. However, remember that most bloggers do not earn money because earning money is like running a business.